We’re incredibly excited to announce that LOOPS won a silver Effie and was also a Finalist at the recently concluded Effie Awards. The accolades were won on the strength of the Athurupasa Charithraya (Dessert Ritual) campaign for Ceylon Cold Stores which was conceptualized by the creative agency Magic Mango, with LOOPS being responsible for digital strategy and execution. The campaign was used to promote Elephant House Ice Cream and was inspired by and based on the traditional serving of sweets and associated rituals during the traditional Sinhala and Tamil New Year or Avurudhu.

The campaign as a whole was a landmark achievement, digitally speaking, for a Sri Lankan campaign and saw many benchmarks set in terms of performance and reach. During the campaign the Brand gained 10,700 new fans on Facebook to achieve the 150,000 fan milestone, which is a first for a Sri Lankan ice cream brand. Page impressions for Facebook ads saw an impressive 5.2 million impressions, which is the highest so far for a Sri Lankan brand.

A variety of competitions were organized during the campaign to increase engagement and interaction with fans and these saw active participation with 560+ entries for the Install App Campaign and more than 150 entries for the Kama Mesaya (Food Table) competition along with more than 10,000 post engagements.

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