A brand is not a logo and a logo is not a corporate identity. But a logo is the foundation on which to build both brand and identity. It’s an identifying mark, symbol or flag that is unique to the brand. This is why it’s important to have a logo designed by an exceptional, experienced and professional team of designers, which is exactly what we have at LOOPS. Think of the logos of the best brands like Apple and Coca-Cola, they’re distinctive and speak about the brand’s values and serve to distinguish them from their competitors. Your brand needs a similarly well designed and thought out logo and we can help you in that endeavour.
Eye-Tracking research shows that the average consumer on an average shopping trip reads less than 7 words on the whole trip. Instead we buy by colour, shape and familiarity of location. The best brands design their products and packaging to trigger the reptilian brain straightaway, where decisions are based on emotion and not logic. In order for product and packaging design to be effective it needs to stand out, be simple, be understandable to a 5 year old, trigger emotion, and be able to create iconic assets using the themes of the brand. At LOOPS, our creative team can design products and packaging for you with these factors in mind to ensure you stand apart from the crowd.