- On August 15, 2018
- 5 Comments
Influencer marketing is a growing trend and has become a potent tool for any digital marketer. Social influencers can be celebrities, but more noteworthy are influencers who are simply ordinary people who decided to share their passions with others through social media and have thus gained a large and loyal following. Learn more about influencer marketing by visiting one of our previous articles here.
Our team of senior digital marketers has put their heads together to decide on Colombo’s top 10 Instagram influencers of 2018. Sixty nominations were put forward and factors such as their following and average engagement rates, determined by an algorithm, were used to narrow this figure down. Then, the shortlisted profiles were put to a vote. Our team reviewed the shortlisted profiles for quality of content, engagement and relevance to brands, finally arriving at the top 10. We’ve predominantly looked at individuals who’ve built their influence through the use of social content and followers.
The following types of individuals have not been considered for this ranking: sports celebrities, movie/cinema/TV drama actors & personalities, and popular musicians. Private profiles were also not considered since their content is not easily accessible.
So, here’s the countdown of the Loops Top 10 Instagram Influencers of 2018. What do you think? Share your thoughts with us in the comments below!
10. Sonali Silva (@sonalisilvaa)
Sonali is a model and her Instagram focuses largely on fashion, make up and some lifestyle related posts in between. She has her own unique style of fashionable content, which has garnered her a large following. We can see that she has associated herself with brands such as Lure Sri Lanka and Spa Ceylon.
09. Chanux Bro (@chanuxbro)
ChanuxBro is a devoted tech Instagramer (who’s pretty big on YouTube as well) and his feed is filled with all the latest tech gadgets and gizmos and even features some yummy looking food from time to time. He’s also the only tech instagramer to make it onto our list. Chanux Bro has worked with brands like Samsung, Huawei and Abans.
08. Maria Yusefovna Al-Kasas (@maria.yusefovna)
Maria is a model and posts plenty of fashion related content, with Maria as the subject. Her style is very natural and relatable. She has worked with brands such as Vitagen, a probiotic cultured milk drink product and IMORICH Premium Ice Cream.
07. Gaia Kodithuwakku (@gaiakodithuwakku)
Gaia’s Instagram is dedicated to all things fitness. She is one of only two dedicated fitness Instagramers on our top 10 list. Gaia’s Instagram is filled with plenty of inspiring, engaging and enlightening fitness related content. She has worked with brands such as Protein.lk, the sole agent for MyProtein in Sri Lanka.
06. Senuri Ranatunga (@senurana)
A travel/food Instagramer, Senuri’s Instagram is filled with all the fun, frolic and food that her many great adventures have brought her. She maintains a consistent style throughout her posts. Senuri has worked with brands like RAW Organic Juice.
05. Stephanie Sansoni (@stephanie_sansoni)
Stephanie is the only music Instagramer to make it onto our list. She’s a talented singer and YouTuber and her feed consists largely of her musical exploits with a bit of lifestyle content thrown in from time to time. Stephanie has worked with brands such as Yamaha Music Centre.
04. Zainab Faizal (@queen_bae_1926)
Zainab devotes her Instagram to food and fashion related content. Her Instagram also clearly displays her commendable photography skills and has a unique, consistent style and theme throughout. We can see her working with brands like Re.Pub.Lk, Dominos and Spa Ceylon.
03. Lalitha Epaarachchi (@lalitha_epaarachchi)
Lalitha is a passionate fitness Instagramer and overall fitness enthusiast. His style is very real and relatable. The quality of his content is engaging and educational. In one of his videos he even speaks about how he deliberately set out to become a meaningful content creator. He also takes on clients for online fitness coaching. Lalitha has worked with brands such as Goyo.lk and TORO Casuals, a fashion brand for the new age Lankan.
02. Nicky De Silva (@nickizzle)
Nicky’s vibrant and eclectic Instagram, which is devoted to lifestyle related content is a charm to look at and largely features Nicky in elegant lifestyle shots. Whoever is capturing her photos, if it’s someone other than her, is also a talented photographer and the style and quality of her content is consistent throughout. Nicky has done work for brands such as Pastamania, Pulse and Clubhouse Vivaldi, a brand of premium underwear for both men and women.
01. Christina Peiris (@love.plate)
The Miss Universe Top 16 for 2017, Christina Plate, is primarily a lifestyle and food Instagramer whose quality and consistency of content is absolutely impressive! Clearly an avid foodie and traveller, Christina’s Instagram truly conveys the spirit of the moments that she has chosen to share with the world. Christina has worked with brands such as Galle Face Hotel, Flamingo House, DIBI Milano – SKIN, and The River House – Balapitiya, a luxury boutique hotel.
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